SIGNAL came to be through an obsessive love of coffee and a deep connection between two creatives.

Our Roaster Brendan moved to the San Francisco Bay Area from Albuquerque, NM, where he first met Rebecca some time ago.
Eventually, she joined him there, for love and coffee.

What started as a foray into home roasting became SIGNAL, and quickly. It turns out that roasting coffee is the perfect medium for this person of many eclectic interests, a desire toward relentless research and a deep passion for coffee to thrive and create something great. With Rebecca's eye for aesthetic and design, cultivated during her long career as a portrait photographer, and Brendan's strong creative edge, SIGNAL reflects both our shared interests, community...and of course, coffee.
Get the SIGNAL to experience some beautifully curated, high grade, fresh roasted coffees, shared with love.

Our SIGNAL Coffee Roasters brand has grown from our
humble beginning into what it is today, a beloved ritual with now six
current varietal offerings, something for everyone to enjoy.

  • we believe

    In coffee that is delicious, easy-to-love, satisfying, and uncompromising.

  • we roast

    Exceptional single-origin and carefully curated blends from ethical sources.

  • we deliver

    Within days of the roast, anywhere, to ensure maximum quality.